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Soléa SS25: A Sun-Drenched Story in Colour and Texture ☀️

Golden light spills across ornate arches in a tapestry of colour, texture, and movement – This is the essence of Soléa. Our Spring Summer 2025 campaign is shot against rich terracotta walls and ...

The Benefits of Sourcing Your Fashion Locally in Australia

In Australia, a growing number of fashion businesses are discovering the advantages of keeping things close to home. Sourcing locally comes with numerous benefits that extend beyond mere convenience. ...

Fashion Mistakes to Avoid When Buying Wholesale

Buying wholesale fashion is a smart way to save money and gain access to a wide variety of clothing options. It’s especially helpful for small boutique owners, fashion startups, and even individuals ...

How to Start a Small Clothing Business from Home in Australia

Do you want to launch your own fashion brand from home this year? At Style State, we’re showing you how to start a clothing business from home in Australia.

Where to Buy Clothes in Bulk for Resale Australia? Tips for Finding Wholesale Stock For Your Store

Are you looking for the best quality wholesale clothing in Australia? At Style State, we’re showing you how to source the best bulk fashion for resale.

How to nail your Seasonal Sales Strategy

The summer period is the busiest time of the year for boutique owners. Christmas demand often comprises more than 25% of annual sales (and sometimes more!) Here are some effective sales strategies ...

The Ultimate Guide: How to create an occasion wear collection

With the end of the year approaching, event season is now already in full swing – are you ready? Whether it’s a formal, wedding, a cocktail party, or a formal gala, having a curated selection of ...

How to Start Your Own Boutique Business with wholesale

How to Start Your Own Boutique Business - Buy Wholesale Clothes for Resale in Australia

Have you dreamed of starting your own boutique? The fashion industry can be an intimidating sector but one that appeals to many aspiring entrepreneurs. With the rise of e-commerce and social media, ...

Summer’s calling: Winnie & Co’s Sicilio Collection

Ahead of sunny days and tropical holidays, Winnie & Co invites you to explore playful prints in resort wear styles with the Sicilio collection. When the sun hangs high in the sky, we ...

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Style State (Formerly Ajoy)